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Versace is launching a new fragrance for men – Eros inspired by and deeply connected with Greek mythology. The aim of this edition is to reveal and release unrestrained passion and to accentuate desire. The fragrance was once named after Greek god of love and son of goddess Aphrodite – Eros. Inspiration by ancient Greece has lasted because the time when Gianni Versace raised his fashion empire and took goddess Medusa as symbol of the brand to adorn a large number of products of the house, among them also the new flacon of men’s fragrance Eros. The new perfume Eros is the first up to now five years to be launched and aimed at men. Donatella Versace’s desire was once to fit the fragrance into the concept that of the Versace brand and to depict style and significance of long-lasting design, quality and popularity. “Eros is in reality the DNA of the house of Versace” – explains Donatella. “We now have a Greek motive making us take into accounts ancient Greece, antiquities and mythology, even as turquoise color represents the Mediterranean. That may be Versace!”
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